Why Her Liaison?
A Higher Standard for American Beauty
Liaison was born from a desire to give more women access to authentic beauty. Historically relaxed regulations in America means corners are being cut, leaving women with unreliable and unsafe products. Our goal is to solve this problem!
After hearing this from customers time and time again, we formed our mission: creating beauty products in that don’t prioritize profits over people. After a year of consulting with industry professionals, cosmetic chemists, we crafted formulas that brought incredible results, without compromising on safety standards. For the name of our new business, we chose “Liaison”, a unique pronunciation mark from the French language that connects the end of one word to the beginning of the next.